Welcome home, and good luck making it out alive. The idea behind the 2023 Halloween campaign is simple — we’re inside a haunted house. Every tray brings you into a different, more sinister room. And there’s a catch, the further down you go, the scarier it gets.
HALLOWEEN 2023 CAMPAIGN
English Version
Spanish Version
The fans were eager so we had to deliver. Ahead of its premiere, and with the “Look for the Light” theme as inspiration, we dropped a special page dedicated to what was destined to become a pop-culture staple.
THE LAST OF US CAMPAIGN
INTERACTIVE ELEMENT