HISPANIC HERITAGE MONTH CAMPAIGN
Our Hispanic viewers are loyal, smart, and hardcore fans. To celebrate them, we built a full-page campaign that stays away from tired clichés and stereotypes, and instead embraces the community as one big family.
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CAMPAIGN PAGE
Sorry, Pedro Pascal. Kinda.
To celebrate women, we dressed the entire platform with empowering content and special picks. Once our design team delivered bold visuals for the campaign, we matched that energy with the copy.
WOMEN’S HISTORY MONTH CAMPAIGN
SEX AND THE CITY 25TH ANNIVERSARY CAMPAIGN
Okay. This one was special for three reasons. First, it’s Sex and the City, duh. Second, it debuted the same day Max launched in the United States, so imagine the pressure. And third, Sarah Jessica Parker and her team gave us feedback, so IMAGINE THE PRESSURE.
AND JUST LIKE THAT… SEASON 2 CAMPAIGN
I mean, you cannot build a Sex and The City page and then ignore the new chapter in the iconic franchise. Here’s how we celebrated Season 2 of the fan-favorite series.
HALLOWEEN 2023 CAMPAIGN
Welcome to the spookiest corner of Max! This year, our goal was clear — create a Halloween campaign for everybody. Our “House of Halloween” page offers viewers the option to pick between light, mild, and really scary frights. It’s all treats, and no tricks. We promise.
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FULL CAMPAIGN PAGE