HISPANIC HERITAGE MONTH CAMPAIGN

Our Hispanic viewers are loyal, smart, and hardcore fans. To celebrate them, we built a full-page campaign that stays away from tired clichés and stereotypes, and instead embraces the community as one big family.

ENTRY POINT

ENTRY POINT

CAMPAIGN PAGE

Sorry, Pedro Pascal. Kinda.

To celebrate women, we dressed the entire platform with empowering content and special picks. Once our design team delivered bold visuals for the campaign, we matched that energy with the copy.

WOMEN’S HISTORY MONTH CAMPAIGN

SEX AND THE CITY 25TH ANNIVERSARY CAMPAIGN

Okay. This one was special for three reasons. First, it’s Sex and the City, duh. Second, it debuted the same day Max launched in the United States, so imagine the pressure. And third, Sarah Jessica Parker and her team gave us feedback, so IMAGINE THE PRESSURE.

AND JUST LIKE THAT… SEASON 2 CAMPAIGN

I mean, you cannot build a Sex and The City page and then ignore the new chapter in the iconic franchise. Here’s how we celebrated Season 2 of the fan-favorite series.

HALLOWEEN 2023 CAMPAIGN

Welcome to the spookiest corner of Max! This year, our goal was clear create a Halloween campaign for everybody. Our “House of Halloween” page offers viewers the option to pick between light, mild, and really scary frights. It’s all treats, and no tricks. We promise.

ENTRY POINT

ENTRY POINT

FULL CAMPAIGN PAGE